Public well being is the science of protecting and enhancing the health of people and their communities. If we’re to enhance population health and cut back inequalities in well being, we need to understand these behaviours better, and how one can change them. When wholesome people pay among the well being costs of sick individuals, everyone ends up paying much less.
This report is concerned with how the social sciences will help improve population well being. It follows the sooner White Paper, published in July 2010 (2), which focuses predominantly on the wider problems with health and social care. Healthy Lives, Wholesome Individuals is driven by a philosophy of particular person responsibility for health, although it acknowledges the importance of wider social, economic and environmental factors.
As an example, the Well being Foundation, in addition to funding Fellowships and PhDs in Enchancment Science, is offering about Â£30 million over 10 years to help a research institute to develop and apply knowledge that has a direct and optimistic influence on well being providers.